Price is one of the most underrated things in business.
Why? Many business folk see price as set in stone. Especially if they've been around the block. The weight of tradition forces them to set prices like their neighbors across the street.
In their minds, price is like a hunk of metal. Heavy, cumbersome, and a pain to work with. So, they rarely tinker with it. And that's a shame.
But a better metaphor for price is Venetian glass. In the hands of a master, molten glass can transform into either a splendid chandelier fit for a king or a delightful trinket for a child.
And all because when we say 'price,' we always mean 'value'. Value is never tied to raw materials or hours worked. It's those who are too lazy to learn and think that make that connection.
Value is subjective and personal. People are similar, but each values service X diferently. And it's even more pronounced when the service is unique. That's why the ability to see the value in someone else's perception is priceless.
If you can do that, your business will breathe anew. It'll be clear that even the sky isn't your limit.
Sincerely yours,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.