Saeed Dhahi, Asian Youth Para Games, Bahrain 2021
When I explain to a new client what will happen in a transformational session, I use in particular the metaphor of a person waking up after a plane crash in the taiga. Once orientation has been made and the destination point has been roughly chosen, it is critical to assess personal resources. After all, it is one thing to be wounded, but to have a knife and matches. It is quite another to be in great shape but find yourself in the wilderness without clothes, like the biblical Adam.
Potentially, anyone can get home. Especially in business, where the element of unpredictability is great. The availability of “assets” available to man determines the choice of survival and growth strategies. Therefore, there are no strategies suitable for all founders at once, even if we are talking about a business in a specific segment, say, MarTech SaaS B2B. Of course, the immutable laws of life, like gravity or tissue regeneration, are universal for all creatures in the taiga. But every business is as peculiar as the person who founded it. Your company, too, has a specific set of “curses” and “gifts. Do you know yours?
So, before lamenting where your business is more vulnerable than competitors, correctly evaluate what you already have, and perhaps always had. In my experience and the cases of entrepreneurs, I am convinced that each of us is dangerously wrong about ourselves in some ways, and, on the contrary, blatantly unfair in others. Often we, like restless schoolchildren, are in too much of a hurry to start solving our urgent problem without carefully reading the initial conditions: “Given: A, B, and C.”
Yours sincerely,
-Alexander
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”Who are you and what do you do?"
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
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