Again and again, I witness a fascinating phenomenon.
From the very first meeting, clients feel a sense of relief.
And it’s not because we’re generating solutions—not yet.
For that hour, we talk about the bad, the grim, the downright awful—their problem.
Actually, they do most of the talking. I rarely ask questions; mostly, I just listen.
You’d think that “digging into the wound” would make things worse, right? But no. By the end of the session, their voices brim with the energy to live and create.
What’s the secret?
When the implicit becomes explicit, a “shift” occurs.
This term comes from the psychotherapeutic practice of Focusing. It’s when a person physically feels a positive step forward. Outwardly, it looks like a deep exhale, a release of tension, tears, or laughter.
It's like that moment when you finally remember that important password or name.
The client manages to describe their situation with precision. It’s one thing to know that some deadly threat is lurking in your house; it’s another to find the snake and pin it to the floor with your boot.
Yes, it’s terrifying to make a mistake. You’re sweating bullets, and you don’t have the right tools. This step alone is not sufficient, but it is necessary for liberation.
Want to try an experiment, right here, right now?
Describe what confuses, worries, or keeps you up at night about your business. Be honest—you’re doing this for yourself.
Try to choose words that really capture the essence.
Then, if you’d like, send it to me. Knowing there’s an addressee will make your description more precise. I promise to read it and, of course, keep it confidential. So, shall we bring to light what’s hidden within you?
Sincerely yours,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.