I used to be afraid of the empty white screen. Now I love it.
My perception changed—the screen stayed the same. It pressed down on me every time, relentlessly: “See this lifeless void? Empty. Nothing will ever appear.” Hesitant, my mind agreed: “It’s logical, unfortunately.”
The mind can build intricate and valuable worlds using only ones and zeros. But every time you hit it with a direct question, it stumbles, gets angry, and freezes:
“What was there when there was nothing? And how did one emerge from zero?”
Modern culture shrugs off this uncomfortable question. It’s easier to pretend things have always been this way. People are like wolf pups, hungrily suckling their mother. They don’t care where the milk comes from—only that there’s plenty.
But sooner or later, the harvest ends. Winter comes. The gaze meets the “empty screen”:
A business owner has built something great but lost interest.
A CEO complains about a crushing lack of leads.
A startup founder hears “No” from every VC.
A manager smashes into the glass ceiling.
An investor has capital but no new ideas.
The earth lies beneath a thick layer of snow—dormant or dead, who can tell?
And yet, the picture is missing one tiny detail. The one that makes the great mystery happen. The thing the mind can’t grasp and later, helpless, calls an axiom.
Suddenly, on the white canvas, a barely visible dot appears.
Some external force pierces through inert matter. Ice cracks. Snow melts. Beneath it, the earth awakens—ready to receive the seed and unlock the power of the new.
And who is the mysterious sower? You, of course!
The Creator is the white sheet, the pencil, and the One who guides the hand.
Yours sincerely,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.