My anti-trap device
A predator sees the world differently from its prey.
In a client brief, a Financier sees risk, while a Copywriter sees opportunity.
In psychotherapy, you learn to notice: “Right now, it’s the manager in me speaking.”
Identity determines perspective.
A business stumbles when its founder gets confused: “Who am I?”
The old identity has become too tight. But there’s no new one yet. Or there is no proper name. Sometimes, deep down, there’s a taboo against wearing that “crown.”
I remember how much it shook me when, ten years ago, I was trying to figure out: “Who am I now?” By then, I had already been a CEO, co-founder, financial advisor, investor, etc.
Unfortunately, I couldn’t find a name for what I was doing next. All the existing options described my strange approach only partially. I didn’t just want to work at the intersection of many fields. I had to.
Without that, I couldn’t fully engage. My brain was melting.
One day it hit me: “Screw it! Then I’ll have to invent a name.”
That’s how business therapist was born.
At first, I was embarrassed by it. Some people I knew would raise an eyebrow. But the more often I said it, the faster I got used to it. Now it’s: “What else could it be?”
A strange name reflects a strange approach by a strange person.
Makes perfect sense to me.
Accepting the otherness within myself allowed me to help others do the same.
Quite a few clients have been pleasantly surprised by the discovery:
“Oh! So that’s who I am...”
Sincerely yours,
-Alexander
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
Stuck? Your business grows when you do. I’m your business therapist to guide your shift. See testimonials here. Ready? Book your Catalyst session.