Once something tangible already exists, the greatest uncertainty is gone.
Someone else's behavior can be admired and imitated. A finished product can be reverse-engineered. Even a drawn map is a way out of the labyrinth.
It's a different story when there's no model, no prototype, no template. The need is real, but there's nothing to grab onto. Like falling from a great height.
That is why creating something out of nothing is the hardest thing of all.
The process itself is mysterious, strange, and unpredictable. That unsettles and irritates a lot of people. To protect themselves, they pretend the creative process is unimportant. It exists, yet somehow it does not.
People notice a new phenomenon only when it becomes impossible to ignore. Society's attitude shifts like an avalanche. No. No. No. Then suddenly, yes.
Until that moment, the creator feels like he's losing his mind. No one seems to see what is so obvious to him. When he tries to share his excitement, he's met with hostility, dismissal, and ridicule.
Perhaps patience is what separates an experienced creator from a beginner.
Noticing and valuing what isn't yet visible to others — that's both a gift and a curse.
Which is greater?
That depends on how much the Ego needs other people's recognition.
Blessed is the one who forgets himself and everyone else in the act of creation.
Sincerely yours,
-Alexander
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
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