We often see stagnation across all kinds of organizations. People mock them. They say it was foolish that company A, once a leader, failed to change in time—and now companies B and C have taken the new market.
Outside critics don’t understand how hard transformation really is.
A structure is only as stable as its boundaries are strong. In fact, the opposite of structure is chaos—confusion, breakdown, nonsense.
Now imagine something strange appears inside the structure. It seems familiar, yet foreign. Recognizable, but carrying something new.
There’s no problem when the difference is obvious. You can label it “gaijin” and keep it on the edge. No threat to order.
But it’s the ambiguity that creates anxiety. The “both-and” dissolves привычные категории and cancels labels. The structure feels like it’s losing itself. It melts like a jellyfish in the sun.
So the lynching of the dangerous element happens almost by reflex.
Now structure A can breathe again...
…while the fast-growing new market is being divided by B and C.
Their secret?
They love the conflict between the current order and what is new.
Sincerely yours,
-Alexander
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
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