Suppose you want to paint a picture. Or better yet — a road sign.
You have a canvas, a white sheet, or a piece of painted metal.
If you could use only one color, what would it be?
Probably not white, right? It’s beautiful on its own, but it adds nothing.
Maybe gray? It might work for a painting, but not for a sign.
Good candidates are red, blue, or brown. But each has its flaw — too narrow in meaning, blends with the sky or the ground, and so on.
In the end, you will choose one color — black.
Maximum contrast. And full freedom to express what you want.
See? The opposite does not scare you — it is actually the most desirable.
At the beginning, we need polarity (plus-minus, yin-yang, light-dark).
Only then can we start to create.
If, of course, we can endure that tension inside ourselves.
Sincerely yours,
-Alexander
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