Have you noticed that rescue often arrives at the very last moment?
For example, back in the agency days, we ran endless brainstorms to present the client with a “Big Idea” that was due “yesterday,” as was the style then. One problem — the harder we pushed, the more trapped we felt.
We saw ourselves as a creative agency and truly wanted to help the client, so offering something mediocre felt unthinkable. Yet hours into the brainstorm, there was still no trace of a Wow-idea.
I will never forget the moment of transformation. One minute, a room full of talented people sat at the bottom of irritation, anxiety, and despair — and then suddenly, bam! Light appeared in their eyes and kept growing.
What happened? And how? Nothing pointed to a breakthrough.
But what if the truth is the opposite? What if the pitch-black despair is the best sign we’re on the right path? Only now has everything unnecessary fallen off us — above all, our grandiosity, which is simply pride.
A bitter clarity arrived: neither we nor anyone else could save us. The helplessness of our own egos became undeniable. The boastful mind went quiet, humility entered the heart...
…and a Portal into another dimension swung open. Ideas, each brighter than the last, poured out of a horn of plenty. The saving solution rose from within, yet not from us — from somewhere above. A miracle happened.
The takeaway? You don’t need to corner yourself until the very last second. Just remember: none of us is the world’s bellybutton. Then the sacred can reveal its boundless power through us.
Yours sincerely,
-Alexander
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
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