Strategic Dilemma / by Alexander Lyadov

What matters more — fixing weaknesses or growing strengths? The scale can be anything: a nation, a company, or a person.

You can read a mountain of strategy books and still find no clear answer — only more arguments for both sides. I didn’t grasp it when listening to successful CEOs or sitting in lectures at Chicago Booth. The revelation entered me through… jiu-jitsu.

Suppose you have a chronic knee injury, or you keep getting choked from the back. How does your style change?

You become conservative. You wait. You rely on old moves. The price of a mistake is high. You just want to survive — it’s no time for play. Aggression, spontaneity, and creativity disappear.

Nothing changes until you patch the “hole in the hull.” But the point isn’t chasing 550-pound squats. Nor do you need a reputation as “the Champion-Strangler.”

You just need hygiene — heal the knee and learn to escape the back control with confidence. Hard tasks, but doable ones. They may take six months; “champion level” might take ten years — if you’re lucky.

Fix your weak spots by moving them from "red" to "neutral".

Now you can focus on developing your Tokui Waza (得意技) — a judo term with many echoes:

  • Signature move.

  • Crown jewel.

  • Superpower.

  • Ace in the hole.

  • Knight's gambit.

  • Secret weapon.

  • Competitive advantage.

  • Unique selling proposition.

Yours sincerely,

-Alexander


As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

Stuck? Your business grows when you do. I’m your business therapist to guide your shift. See testimonials ​here​. Ready? ​Book your Catalyst session​.