Only now am I beginning to understand the meaning of this newsletter. It turned out to be practice in trusting what's valuable yet unseen.
From the very beginning, I made a firm decision not to have a “content plan.” I was inspired by the fisherman’s sign in the harbor: Catch of the Day.
On one side stood my desire—and even my promise—to come home not empty-handed. And on the other, the power belonged to the ocean, not to me.
Each time, the blank screen weighed on me and stirred fear: “What if there are no ideas today?” All I could do was calm myself down and stay patient, trusting that the inner ocean would guide some fish into my net.
Day after day, the newsletter kept proving the ocean’s generosity. Only the surface was barren. The depth hid billions of tons of fish. So all my worries about a lack of ideas turned out to be laughable.
More or less, but there is always a catch. Sometimes I reel in something exotic—bluefin tuna, fugu, or a giant crab. The hunt excites. Unpredictability shifts from enemy to friend.
In truth, every day I build a relationship with the black abyss inside. It turns out it doesn’t want to swallow me—it wants to feed and amaze.
And what is required of me? To leave the safe shore, cast the net, and wait.
Yours sincerely,
-Alexander
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
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