Turning a company from crisis demands pinning two points firm.
First, an honest map of where she stands now. The work bites hard, scares deep, so most rush it formal, fast as they can. Illusions keep the wheel.
Why? Because of a culture that punishes mistakes and hunts for culprits. Fear, resentment, and frustration make people deaf to others and afraid to speak up. How to be honest and open when a year all hold tight?
Second, you need to offer a meaning worthy of all participants. Not just profit, but something bold and magnetic—something too big for one person to achieve alone.
Turns out, discussing the future is also hard. Folks dash to nod at worn *.ppt lines. In business where "nothing's personal," they dodge: “What do I actually want?” Easier swallow another's desire, then grumble about it later.
No wonder so few transformations succeed, and “strategic sessions” degenerate into empty rituals that breed apathy and cynicism. You can’t keep going, but you can’t quit either. Sounds like a dead end.
So what can be done?
Show another road to self and kin. Everyone must experience firsthand that: – I’ve forgotten what I truly want. – Someone hungers to know me deeper than I do. – I can speak my truth—and miraculously, no one dies. – Mistakes are welcome, because they contain gifts. – Naming the “horror” brings relief, not drama. – A colleague’s stance I hate hid something I also share. – We can dare to do what no one before us has done.
Who becomes the crystal center in this saturated company solution?
The one who can't—and won't—mutter: "Yeah, I don't give a damn."
Yours sincerely,
-Alexander
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
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