Here’s a guy, Ari. He carries 20 kilos of music gear on his back. Wanders the chaotic streets of New York. Crafts melodies on the fly.
Streams it all online. Surely he’s wasting his time, right?
Here’s what YouTube subscribers (800K and counting) say in the comments:
“Words cannot express how awesome this is”.
“One of the better youtube rabbit holes I’ve ever stumbled into fa sho!”
“The coolest thing about this is that the mic is free for anyone with the courage to grab it”
“Most talented people are unfamous”.
“This is the coolest fucking thing I’ve ever seen in my entire life”. “
Ari is a legend for sharing his time and talent with anyone on the street. He always does his best to make everyone sound as good a he can”.
“There is something magical about strangers randomly making music together”.
“Bro is just living”.
“The guy is a harmony genius.”
“No race. No color. We all the same people musically. United through the love of the beat and lyrics”.
“This channel is legitimately the best thing in music currently.”
“Ari is the future of improvisation.”
“So many talented people just walking around. Ari, out here attracting them like moths to the flames”.
The last comment nails why it’s so thrilling. Any passerby can grab the mic and sing or rap. Strangers whip up something from nothing, right here, right now.
Turns out, talent’s everywhere. Pizza delivery guys, managers, comedians, musicians. Their brilliance stayed hidden, tucked in the shadows.
Then Ari came along. On an ordinary street, he creates a sacred space where people feel the urge to share their God-given gift.
Suddenly, it’s clear: nothing stops creation. No need for degrees, experience, money, or setups. You don’t even need to know who’s who. Just answer the call.
A listener’s right: “This restores my faith in humanity.” When the world seems ready to lose it, drowning in lies, hate, and blood, moments like these spark hope that we still have a shot.
Ari’s wandering mirrors true living. It’s a fierce flow of creative energy where people drop their egos, find their unique spark, and weave a pattern of unearthly beauty with the threads of their souls. This quietly transforms everyone.
Enjoy:
Sincerely yours,
-Alexander
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
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