From Off to On / by Alexander Lyadov

It’s wild how life does things right on time.

For days, months, even years, something seems totally impossible.
And if someone could do it, it sure wouldn’t be you.

A chasm gapes between where you are and where you want to be.

And then—bam! You just do it.
Easily. Lightly. Riding the wave.
And what shocks others feels obvious to you: “Of course I did. No big deal.”

That’s what real change feels like.
No drama. No grit. No force.
You don’t need to push or bribe yourself.
The shift in perception, attitude, or behavior just happens.
It was “Off.” Now it’s “On.”

Kongen leve kongen er død!
Le Roi est mort, vive le Roi!
The king is dead, long live the king!

Congrats. That means you’re already someone new.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.