The Rise of Authenticity / by Alexander Lyadov

I don’t know about you, but I’ve stopped trusting those so-called Alan Watts lectures on YouTube or alleged Kafka quotes on Twitter-X. “Content creators” figured out that readers will like and repost a flashy idea without checking its truth. And now, Pandora’s box has opened—the AI.

A wave of lies or half-truths swells, threatening to become a tsunami. In nature, parasites have their niche, but the ecosystem dies if parasites outnumber the organisms whose blood they drain.

Something similar happened with food. Chasing profit, corporations stuffed shelves with ultra-processed junk, then convinced us nothing’s healthier.

What did wise folks do? They went back to the source.

A candy bar’s ingredients are a puzzle, but a nut is just a nut. There’s a difference between quenching thirst with a glass of Coca-Cola or water. One smuggles 105 calories into your body; the other, zero.

A small thing? Burning 105 calories takes 30-40 minutes of walking.

Fake information pollutes the mind the same way. A man gets mentally sick, forced to heal and detox. Hygiene matters:

  1. Be picky, choosing authors over marketers.

  2. Doubt “tasty” promises and headlines.

  3. Cook meals from ingredients instead of buying fast food.

History seems to spiral in a circle. The number of trustworthy sources dwindles. Authenticity, sincerity, and consistency are rapidly increasing in value.

In an era of excess noise, the rule holds truer than ever: Less is more.

Sincerely yours,

-Alexander


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