For a decade, I toiled in advertising, and our team crafted projects for all sorts: global giants and local startups, corporate suits and roughneck entrepreneurs, hired managers and visionary founders. Some campaigns sparked a “Wow!” Others? Just a shrug, “Meh”.
Why the difference? Think of that animated flick, Hotel Transylvania. The magic happened when a “click!” sparked between the client and our team.
In therapy, they call it an “alliance”—a bond built on trust, respect, and, most crucially, embracing the other’s difference.
Something about the client had to ignite us: a leader’s bold ambition, a product’s cutting edge, or a business’s sharp system. After that first meeting, our creatives’ enthusiasm revealed whether the client would likely become an Olympic champ.
But the client had to leave stunned too: “Whoa! These guys are wild. They flipped my perspective upside down. We might just blow up the market with them!”
Sometimes, we seemed like aliens from opposite planets. A renowned artist turned art director versus an oligarch-merchant. That moment when opposites clashed—chaos and order, yin and yang.
There were two options: either conflict or the birth of a universe.
We had the edge, wired for openness to the new. So, the ball was in the client’s court—could he forgive our weirdness because we brought what he lacked?
For the sake of growth, clients stepped past discomfort, betting these “freaks” could work miracles. Fueled by their trust, we did what seemed impossible to the entire market.
The conclusion: Want your business to soar? Seek those who think differently, then cherish their unexpected spark.
Sincerely yours,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.