Some business consultants gripe that their clients, company CEOs, stubbornly refuse to change. They claim readiness at the start but then beg to slow the revolution down.
It seems the problem lies in the inertia of thinking, fear of the unknown, or, worse, self-deception. But from my experience, the reason’s different.
The word “transformation” is tossed around so much it’s lost its sacred weight. Shifting to a new state doesn’t mean nudging the old aside. It means burning it down.
In other words, a man, a team, or a whole company must hit a liminal state—“in-between” two worlds. Sounds romantic, but in truth, you’re raw, lost, and weak. It’s not discomfort. It’s raw stress.
Plenty of folks get stuck in that in-between. Or worse, a shady guide exploits their vulnerability.
No wonder people craving change dig in their heels. They dream, "If only someone would guarantee a successful leap." Unfortunately, only a charlatan guarantees the outcome of transformation.
The point of transformation is to unlock your dormant potential. When faced with something new, surprise is inevitable.
So, what should you do if you or your business need transformation?
Look for:
An ordered process rooted in past wisdom.
A safe space to be nobody in the void for a while.
A strong container to dissolve, refine, and distill your core.
A catalyst for the fastest path.
When these are in place, change doesn’t scare you. It’s what you desire.
Sincerely yours,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.