J.B. Mauney is a bull riding legend. He has earned more prize money than anyone else. But there was one bull, Arctic Assassin, that broke his neck and sent him into retirement.
One might think the rider should hate the bull fiercely, but that’s not the case.
People who don’t understand rodeo often accuse participants of cruelty to the bulls. They say the bulls would be better off peacefully grazing on the grass, rather than desperately throwing off people trying to ride them.
Some animals, like some people, are not made for peace — their potential is revealed in struggle. Without an adrenaline rush, life feels boring and bland. They are eager to defeat everyone.
Breeders select aggressive calves that love to buck, especially if they do it creatively. The legendary bull Bushwacker became a three-time world champion of PBR and earned the nickname "Michael Jordan of Bulls." He drew crowds like a rock star, touring the country.
And what about Arctic Assassin? J.B. Mauney took the "villain" to his ranch when the opportunity arose. Now, one retiree scratches the back of the other. "He’s like a big dog," says one legend about the other.
Sincerely yours,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.