Inside us lives a force that can only be called numinous. It’s the experience of the presence of something "completely Other" — a mix of awe and terror, enchantment and reverence. The term "numen" was introduced by theologian and religious historian Rudolf Otto.
One founder told me that in such moments, he works miracles — he brings incredible projects to life, works tirelessly, finds Wow-solutions, and opens any door. He said: "I feel like I’m glowing from the inside, and everyone around notices it."
But such experiences are rare. More often, modern people feel a vague, persistent longing — like a king in exile or a princess cursed into a bird. The memory of sacred power remains, but there’s no contact with it.
Carl Jung called this sacred force the Self. It can also be called "God within us," as it symbolizes the full potential and harmony of the personality, the highest power in an individual’s fate.
When a person merges with the Self, they burn out, fall into addiction, or go insane. Think of the rapid rise and fall of brilliant musicians, artists, or entrepreneurs.
Distance from the Self leads to depression and idealizing others. The person begins to see what he desperately lacks in others, but simultaneously, he envies them and hates them for it.
The secret is in the distance — not too close, not too far. Then, you have at your disposal a source of inspiration, energy, and new ideas — a source that will never run dry.
Sincerely yours,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.