This newsletter is my sacred ritual. Each day, there’s a time and place where I meet the unknown part of myself. There is no “content plan.” Every message to you begins with a blank page.
Sometimes, it’s uncomfortable. Time passes, and nothing comes. Sure, I could force myself and pick some “reasonable” topic. But that would break the ritual. The spark must come from within.
A psychoanalyst would say I’m building the Ego–Self axis.
The Ego is who we think we are. The conscious part. The Self is something bigger — the core of the psyche, the original wholeness, the source of the energy to be, to live, to create.
When the Self swallows the Ego, the person falls into psychosis. He loses his grip on who he is, becoming a puppet of clashing inner forces — archetypes. In a manic episode, he may declare: “I am God. I will save you all.”
But it also works the other way. When the Ego is cut off from the Self, the person forgets who he is and why he exists. His crown withers. His trunk cracks. The roots can't reach the water.
In a healthy psyche, the connection between Ego and Self is just right — not too far, not too close. The Ego turns to the Self for inspiration, strength, meaning — for living water.
Individuation is when the Ego and the Self play ping-pong.
And for that game to happen, you need a table. You need space. A net. A coach, maybe. You need to clear the crowd and so on.
So let me ask: Do you have a ritual that helps you meet yourself?
Yours sincerely,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.