The Forgotten Purpose / by Alexander Lyadov

Why is the German Shepherd breed degenerating?

The dog's working qualities became unimportant to breeders. Now, looks are priority #1.

Sadly, people put the horse before the cart. They forgot what made the German Shepherd famous and turned it into the standard for security dogs.

Similarly, businesses degenerate when people forget why they came together. For example, when a CEO wants to look progressive and implements one trendy management fad after another.

Or when infantile employees endlessly assert their rights and expect care, viewing the company as a mother's breast.

Or when owners refuse to share power with top managers. Losing control is scarier to them than business stagnation and collapse.

What happens in all these cases?

The local triumphs over the global. Form replaces function. Seeming is more important than being.

Is it different for your business? I hope so.

Sincerely yours,

-Alexander


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