“When I first wrote to Alexander, there were no expectations-it was a step of desperation. I’m glad I chose a long-term collaboration. It’s akin to building a business with a partner. What I liked most is that he doesn’t try to teach me anything. Alexander’s approach is both flexible and firm. Firmness is evident in the focus on selected hypotheses, and flexibility — in the options for testing these hypotheses.” — wrote Sasha Bondar, founder of Reintech, a service that helps U.S. CTOs find mature Ruby and JavaScript developers, in a testimonial.
Feedback from clients helps crystallize meanings I’ve vaguely felt for a long time. At one time, PromoRepublic co-founder Valery Grabko gave me a gift after the session when he said I help at the intersection of business and personality. Here Sasha Bondar points to another important aspect of productive business therapy: maintaining a balance of flexibility and firmness.
An entrepreneur would not be himself if his mind were not open to new ideas. The flip side is that the laser beam of attention tends to turn into a scattered beam of nightlight. The founder’s resources are extremely limited, and tempting opportunities loom under every bush. But business success, like compound interest, is shaped by methodical effort over a long period of time.
The dilemma of Systemicity vs. Optionality must be creatively solved by every entrepreneur. A clue is given by the scientific method of cognition, the basis of which is observation and experimentation. According to Popper’s criterion, every scientific theory is falsifiable, that is, it cannot be fundamentally irrefutable. But until then, we can confidently rely on a valid theory or hypothesis, while maintaining openness to novelty. The synthesis of firmness and flexibility. Dynamic stability. Another paradox.
Yours sincerely,
-Alexander
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”Who are you and what do you do?"
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
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