The hardest part is starting something from scratch. You need activation energy. For example, it's the willpower to hit the gym, the effort to start a campfire, or the strike to hit the pool ball.
But once the process gets going, it rolls on its own momentum for a while. Now the task is to keep the process from dying out. Luckily, this requires much less effort.
Note that every joule of energy beyond that point will push the process forward. This way, your return on investment keeps growing. Optimal strategy, right? Yet some people harm themselves (I do it too). They start a new project and put a lot of effort into the initial phase. But then, as the process gains momentum, they switch to something else. But when they realize it, the first project has withered. So, it takes extra effort to bring it back to life.
There are many reasons for such destructive behavior. We need to identify a specific one to turn the harm into a benefit. Imagine a founder who excels at launching new business ideas. But when it comes to expanding corporate structures, he (or she) starts suffocating. Not knowing himself leads to depression due to a series of false starts. Another matter is when the founder embraces his nature. This allows him to plan for an early sale of the company. Or prepare for a smooth transition of responsibilities to a younger partner or a hired CEO.
Yours sincerely,
-Alexander
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As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
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