Business is a complex game where becoming a champion is no easy feat.
But the entry bar is low—anyone can join. It’s like soccer: everyone plays, from Real Madrid to a scrappy neighborhood team.
Take Nvidia, for example. Its revenue is a million times higher than a small-town design studio, yet their essence is the same.
Both create value for a group of clients. The difference? Nvidia’s value is astronomically higher.
From this extraordinary value comes a sky-high price, covering all expenses while still leaving 55% in pure profit.
Soccer, though, isn’t the perfect metaphor. Diving or high jump fits better. Here, athletes compete not just against others but, more importantly, with themselves.
Judges evaluate skill and the beauty of execution. A gold medal symbolizes the ultimate achievement, reflecting the highest value in sports, as well as respect from rivals and love from the crowd.
The point of the game? To create the greatest value for someone else.
Think that’s obvious? You’d be surprised how many business owners and CEOs miss this fundamental truth.
They think the game is about tripping competitors, cutting costs, squeezing clients, pressuring contractors, or controlling staff.
But such jumps neither refine skill nor create beauty.
Want to win gold? Focus on the value you create in someone else’s eyes.
Sincerely yours,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.