How to Maintain Focus? / by Alexander Lyadov

Why do business opportunities get lost and profits decline?

There are many reasons, but the loss of focus in a company is one of the main ones. The problem is that focus cannot be set once and forgotten. It's even more challenging than shooting a bow while riding at full gallop.
Not only does the horse move and the context change, but the very goal requires regular reassessment.

Performance-oriented founders often realize too late how the surrounding environment has changed, aging all their well-established systems. Innovative-minded founders come across too many promising ideas, but they no longer have the resources to implement them.

Entrepreneurs need to schizophrenically split their minds in order to simultaneously hold conflicting stimuli within themselves. Being simultaneously firm and flexible, evolutionary and revolutionary, isolated and open is undoubtedly very difficult. Add to this the psychoemotional dynamics within the individual, and it's no wonder that companies often veer off the road or remain stuck in one place.

To maintain focus amidst this chaos, a person needs a third eye. We're not talking about mystical enlightenment to observe quarks and chakras, but about self-transcendence, which means going beyond the bounds of habitual thinking that keeps us trapped in the web of inertia and misbeliefs.

The most practical way is to outsource the perspective of the Other. Join the community of entrepreneurs, work with a psychotherapist, and/or create an advisory board. If this Other is mature, professional, and honest, you will find a reflection of your micro-world in their eyes not as your subconscious desires it to be, but as it really is. That's when it becomes easy to maintain focus on the goal, as if you were born in the saddle.

Yours sincerely,

-Alexander


You can help Ukraine defend itself and the World from Russian aggression here.


”Who are you and what do you do?"
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

"I have an important business decision to make. Can you help me?
Reserve a time on my calendar that is convenient for you to meet with me. We'll clarify your request and discuss options for how you can help.