Faces of the Entrepreneur / by Alexander Lyadov

 

Because of my profession, I am constantly in touch with the founders of companies, and I meet all kinds of people among them. Men and women, young and gray-haired, those who have been making magic since childhood and those who broke bad after forty. Also, the industry puts a strain on it. So the owner of a MarTech SaaS company, an energy provider, a communications holding company and an asset management company often look, act and talk differently. Add to that the many combinations of personality according to five basic dispositions-extroversion, friendliness, conscientiousness, openness to experience, and neuroticism-and you get a broad spectrum of people under the general name “entrepreneur.”

Do they have something in common? Of course, and I write about this a lot. But what I would like to point out today is precisely the abundance and diversity of entrepreneurial personalities. And often their total inconsistency with the image that arises in the average person’s mind. What qualities do you expect to see? Spontaneity, determination and audacity? Certainly there are some. However, I know exceptionally rational, methodical and cautious entrepreneurs. Ambitious, charismatic and visionary, perhaps? I remember such people. But I can also cite the example of humble, reserved and down-to-earth founders of fairly large companies. There is the example of the sedate person who is explosive, the emotionally impenetrable one who allows herself to cry. Sometimes when you see a specific set of traits in the owner you cannot help but wonder how he or she managed to build a business, but a healthy P&L eliminates all doubts.

So when someone utters: “Well, I’m too far removed from entrepreneurship,” I laugh, “Really?” Chances are you’re a prisoner of prejudice or don’t know yourself yet. Perhaps, like a dormant bud in an orchid, it takes many years for your entrepreneur to finally grow. Or maybe he was just waiting for the arrival of extreme circumstances that are hard for you, but exceptionally favorable for him.

Yours sincerely,

-Alexander


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