What chance does the janitor have of making your day unforgettable?
That’s right, they are negligible, and you don’t expect them to.
Just like a cab driver should just get you from point A to point B.
And not ask why you want to go there, instead of, say, to finish the report.
If it’s hard for the doer to make you happy, it’s easy to make you sad.
Something always goes wrong in the world, both objectively and subjectively.
It is rare, therefore, that anyone would sing odes to a post-office clerk or a cashier.
Performed their duties quietly and inconspicuously? Good for them.
But complaints about their laziness, unfriendliness or boorishness - always a ton.
The opposite of this - cardiac surgeon, especially the luminary.
Even a brief contact with his scalpel dramatically improves people’s lives.
The value of his work is so great that he is forgiven for rudeness and cynicism.
Before a session with a psychotherapist, a person could suffer from a problem for 20 years.
And the Master makes an accurate diagnosis by watching the client open the door.
What’s the point? Try not to be just an executor in your business.
Move toward Mastery, where experience, creativity, and intellect fuse.
When clients receive extraordinary value from you, they willingly turn a blind eye to the little things.
Sincerely yours,
-Alexander
You can help Ukraine defend itself and the World from Russian aggression here.
”Who are you and what do you do?"
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
"I have an extremely important business decision to make. Can you help me?
Reserve a time on my calendar that is convenient for you to meet with me. We'll clarify your request and discuss options for how you can help.