In winter, you won’t find fruits and vegetables native to your region. Sure, the supermarket sells things that look the part—same name, color, texture and shape. Polished produce sits on the shelf, every piece identical, like it’s been selected for a show.
But the moment you bite into, say, a tomato, it’s obvious: “Ugh, not even close.”
And suddenly, you’re nostalgic for your youth, for that summer garden, and the freshly picked Bull’s Heart. Oh, that lovely misshapen form, its hefty weight, dense flesh, and sweet taste!
It’s like whispering, awkward and quiet, for the first time: “I love you.”
Authenticity is beautiful, first for its essence, then for its form.
But artificial things usually get it backward. And that makes sense—form is easy to copy and mass-produce, but capturing the essence? That’s the real challenge. What’s more, when something seems too perfect, it probably isn’t.
Because what is your life? It’s a constant adaptation to the surprises the world throws at you and tossing your surprises back in return. In this whirlwind, what matters are forms that fit the here and now, not flawless ones.
Digital technologies, especially artificial intelligence, can multiply every known form a billionfold. That means the demand for authenticity will grow exponentially.
The paradox is that to thrive, all we have to do is be ourselves.
Sincerely yours,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.