Deceptive Beliefs / by Alexander Lyadov

What holds back the potential of people, groups, and organizations? If we simplify, there are two answers:

  1. Harmful beliefs we mistake for good.

  2. Virtuous beliefs we mistake for evil.

For example, a CEO insists, "If you want it done right, do it yourself." When he first started the business, this was the only way to operate. But now, ten years later, the team is suffocating under his excessive control.

Or take a founder who’s depressed, wondering why his $X00M business bores him to death. His soul is restless, like a wild animal in a dry, comfortable cage. He invests in other startups, but none of it feels right.

The first man is now strangled by what once saved him.

The second is searching for his water of life where it can’t be found.

The problem is that a person can’t see the falsehood in his beliefs. Eventually, time will change his mind. The question is—will the business survive until then?

The real challenge is recognizing when we’re living in illusions.

The biggest obstacle we face is ourselves.

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

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