Dealing with Illusions / by Alexander Lyadov

Everything around us isn't what it seems. Yet sometimes, it looks convincing.

We don't see reality. We see our perception of it.

Sadly, our senses are far from perfect.

Alone, they’re easy to deceive.

It's different when vision, hearing, smell, taste, and touch agree.

The phenomenon passes the "duck test": If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck.

This principle holds true for any anomaly:

  • Your boss's joke about firing you last.

  • An investor’s surprisingly generous offer.

  • Strange behavior from a business partner.

  • A tender announcement for a tiny project from an old client.

  • A candidate boasting about winning a settlement from Google.

What should you do? Analyze the anomaly through several lenses.

The more different the tools, the better.

Ideally, filter every key decision this way.

How? Surround yourself with free-thinkers.

Indicator? After talking, you’re surprised: "Oh, that's a new thought!"

Sincerely yours,

-Alexander


About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.

How can I help you?
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