Sometimes I look at the list of regular readers and I’m amazed. Not by the number, but by the fact that anyone is here at all.
I write about whatever happens to land in my neural net that day. Like a fisherman’s daily catch in the port of Marseille.
Most people prefer a piece that sticks to a clear topic, not a kaleidoscope revealing an unpredictable pattern.
I get it. I understand the appeal of a “content plan” and its convenience. But, for better or worse, my priorities have changed.
For too long, I did what others wanted to hear—parents, teachers, clients, employers, and so on. It had its benefits—adapting to society. But there was a downside—I didn’t know myself.
Now, I write about what excites me first and foremost. The hunt for meaning, the chase, rewards me here and now. Only later do I hope that someone else will share in my joy.
When you return with a rich catch, you want to treat everyone.
Putting my own interest above the reader’s sounds egocentric, doesn’t it? But how can I call “mine” something that’s born spontaneously, something I don’t control at all?
Out of nowhere, an invitation arrives from an unknown sender. I can either decline or trust and take a step forward, not knowing where it leads.
What’s “mine” here is only the choice and the effort. Because sometimes I have to wait for a long time, track intently, and carefully launch arrows made of words.
Whose trumpet call signals the start of the hunt? Clearly, it’s not just mine, but yours as well. Otherwise, you wouldn’t be drawn to the unspoken promise that we’re not ordering supermarket takeout, but grilling a juicy steak over a campfire in the woods. (Or berries and mushrooms, if it’s not our day.)
In short, thank you, reader, for being with me so I’m not alone.
Sincerely yours,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.