What question does a business strategy answer?
Many founders believe it answers the question: “How?” As if, on a journey, all you need to do is choose your transport and level of comfort. Everything else should be clear to everyone involved, right?
Unfortunately, no one knows where they’re now or where they’re headed, and most importantly, why.
Tell this to a company leader, and he won’t believe you. After all, he’s spent years explaining it to his team in every possible way. Plus, meetings are filled with discussions about customer needs, competitor analysis, and so on.
“The company's goals are in the air we breathe—it's just common sense!”
But ask the leader to define the starting point A and the destination point B. Nine times out of ten, there’s hesitation. Even he lacks clarity.
So what can you expect from the employees? You'll hear a mix of different versions, which in this case is bad news. It means everyone’s pulling in their own direction, wasting money, nerves, and time.
During strategy sessions, I interview not only founders but also top managers. Every time I’m amazed at how much they struggle with questions like: “Where are we? Where are we going? What for?”
There’s enough uncertainty outside. It’s worse when it’s inside too.
The good news? Competitors are in no better shape.
Thus, by clarifying your strategy within the company, you'll create an advantage out of nothing and get ahead of the game.
Sincerely yours,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.