Unknown artist
How to improve something that already exists—that's clear. You just need to figure out where it squeaks, rubs, or malfunctions, prioritize the problems, and make changes.
Version 100 will undoubtedly be better than version 99.
But it’s a different story if you’re trying to create something from scratch. Sure, it’s not about unraveling the mysteries of consciousness or volcanic activity. But in your own little universe, you’re creating something out of nothing.
You’re driven to solve a problem that poisons life for many.
There’s something about it that won’t let you just walk away. It grips you. Why? Because of the potential for a solution. You anticipate the relief everyone will feel once it’s resolved.
And there’s this strange conviction that you can do it—if you commit fully and luck is on your side.
At this moment, your perfectionism becomes your worst enemy.
Imagine if, instead of you as a baby, a fully grown, mature, and completely accomplished person were born. Where would they go from there? What would be the point of their life? Your existence would lose its meaning.
Instead, your potential is hammering to break free, like a chick pecking its way out of an egg.
In this scenario, you don’t really know what you’re dealing with. The beauty of anything new is its ability to surprise you. It doesn’t matter if it’s a startup, children, or even yourself.
It’s those moments of wonder—the “Aha!”—that make creating something new so magical. Later, it will grow, expand, and evolve. But in the beginning, it just needs to be. Simply exist as it is.
The very act of bringing the implicit into any form is an achievement.
It’s always a miracle. You can, and you should, be proud of yourself.
Someone who truly loves you helped you become a Creator.
Sincerely yours,
-Alexander
About me:
As a business therapist, I help tech founders quickly solve dilemmas at the intersection of business and personality, and boost company value as a result.
How can I help you?
If you've long been trying to understand what is limiting you and/or your business and how to finally give important changes a push, then The Catalyst Session is designed specifically for you. Book it here.