Testimonials

“It is good if there are people in your circle with more or different experience and a fresh perspective who have the ability and willingness to listen to you carefully and focus on your problem. Chances are, if you are an entrepreneur, your problems will only be understood by other entrepreneurs. If you're lucky enough to have a partner, investor or mentor, or you're big enough to afford a whole Advisory Board, I'm happy for you.

It's great if you're well-connected and can just write to someone older and more experienced, "Can I invite you in for coffee, tell you the situation and ask for advice?" That's what I could and did. And every time I was uncomfortable because I was taking away attention and time without giving anything in return. Or let's say you have this friendship where you can say to your entrepreneur friend: "Let's get together, I'll tell you at length what I care about in business, and you won't think about your problems or rush to give me the only right advice, but will listen to me carefully and try to help." Even if you're lucky enough to have this opportunity, it's wrong to abuse it. It turns out that there is a healthy version of such a relationship: "business therapy."

I used to have experience working with outside highly specialized consultants. And I had experience working with a psychologist. But I didn't understand what business therapy was. In my current case it is some mix between a business consultant, a psychologist and a coach, because in my new project I am still a Solo Founder and I do everything myself (and I like it that way).

As a result of my cooperation with Sasha, I got a fresh perspective and interesting questions. In terms of specific advice, it's like flipping a coin - the point is not to flip a coin, but to catch the feeling that the result is coming out. It's the same with advice: one evokes something along the lines of "Yes, of course," "I've been doing it for a long time," "How did I not think of it myself?" And the other advice is the opposite: I just feel like I don't want to and won't do it ("I have a completely different situation," "That's what only ... do, and I ..."). There you go, and that's the value.

At one time I really liked the Theory of Constraints by Eli Goldratt and his book "The Goal". But it was hard for me to apply the principles from there (a lot about production) to my SaaS business (Homemoney.ua). I like that Sasha operates with the same concepts and principles. They work better for me than some motivational stuff about "successful success" from "believe in yourself" series, which I can't stand. Because of my professional deformation (programming), I often look at everything as a system that needs to be optimized. I think Sasha shares this approach. I'd like to remind you that there are no "silver bullets" and the relevance of any issue, like advice, is highly context dependent. It seems to me that being able to buy the attention of someone whose job it is to get into your context for reasonable money is fantastic”.

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